{"id":11227,"date":"2020-07-01T11:58:38","date_gmt":"2020-07-01T11:58:38","guid":{"rendered":"https:\/\/masterdistillers.net\/la-plupart-des-categories-de-spiritueux-augmentent-de-30-ou-plus-dans-le-commerce-de-detail-aux-etats-unis\/"},"modified":"2020-07-01T11:58:38","modified_gmt":"2020-07-01T11:58:38","slug":"la-plupart-des-categories-de-spiritueux-augmentent-de-30-ou-plus-dans-le-commerce-de-detail-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/masterdistillers.net\/fr\/la-plupart-des-categories-de-spiritueux-augmentent-de-30-ou-plus-dans-le-commerce-de-detail-aux-etats-unis\/","title":{"rendered":"La plupart des cat\u00e9gories de spiritueux augmentent de 30 % ou plus dans le commerce de d\u00e9tail aux \u00c9tats-Unis"},"content":{"rendered":"<p class=\"standfirst\">Presque toutes les cat\u00e9gories de spiritueux ont progress\u00e9 de 30 % ou plus dans le circuit off-trade am\u00e9ricain au cours de la semaine qui s&rsquo;est achev\u00e9e le 20 juin 2020, selon les nouvelles donn\u00e9es de Nielsen.<\/p>\n<p>Les spiritueux ont une fois de plus domin\u00e9 les ventes de boissons alcoolis\u00e9es hors commerce aux \u00c9tats-Unis au cours de la p\u00e9riode de sept jours, augmentant de 39,5 % par rapport \u00e0 la m\u00eame semaine de l&rsquo;ann\u00e9e derni\u00e8re.<\/p>\n<p>En comparaison, les ventes de vin ont augment\u00e9 de 23,7 %, tandis que la bi\u00e8re, les boissons malt\u00e9es aromatis\u00e9es (BMA) et le cidre ont collectivement augment\u00e9 de 21,2 %.<\/p>\n<p>Danny Brager, vice-pr\u00e9sident principal des boissons alcoolis\u00e9es chez Nielsen, a d\u00e9clar\u00e9 : \u00ab\u00a0Les vacances du 4 juillet et le long week-end \u00e9tant presque l\u00e0 (g\u00e9n\u00e9ralement plut\u00f4t des vacances hors \u00e9tablissement), ainsi qu&rsquo;une s\u00e9rie de pauses et de fermetures caus\u00e9es par l&rsquo;augmentation des cas de Covid-19 dans de nombreuses r\u00e9gions du pays, nous devrions nous attendre \u00e0 voir de forts taux de croissance hors \u00e9tablissement au cours des deux prochaines semaines.\u00a0\u00bb<\/p>\n<p>La derni\u00e8re semaine de donn\u00e9es fait \u00e9tat de la plus forte semaine de ventes de spiritueux depuis le week-end de Cinco de Mayo en mai.<\/p>\n<p>Les ventes de la cat\u00e9gorie ont continu\u00e9 \u00e0 \u00eatre men\u00e9es par les cocktails pr\u00eats \u00e0 boire (en hausse de 172 %) et la tequila (en hausse de 82 %).<\/p>\n<p>Certaines r\u00e9gions des \u00c9tats-Unis sont de nouveau ferm\u00e9es, car le nombre de cas de Covid-19 continue d&rsquo;augmenter. La <a href=\"https:\/\/www.thespiritsbusiness.com\/2020\/06\/california-orders-bars-to-close\/\" target=\"_blank\" rel=\"nofollow noopener\">Californie a ordonn\u00e9 la fermeture des \u00e9tablissements de vente au d\u00e9tail<\/a> dans sept comt\u00e9s alors qu&rsquo;elle s&rsquo;efforce de contenir le virus.<br \/>\nSource : Spirits Business Tequila<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Presque toutes les cat\u00e9gories de spiritueux ont progress\u00e9 de 30 % ou plus dans le circuit off-trade am\u00e9ricain au cours de la semaine qui s&rsquo;est achev\u00e9e le 20 juin 2020, selon les nouvelles donn\u00e9es de Nielsen. Les spiritueux ont une fois de plus domin\u00e9 les ventes de boissons alcoolis\u00e9es hors commerce aux \u00c9tats-Unis au cours [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"La plupart des cat\u00e9gories de spiritueux augmentent de 30 % ou plus dans le commerce de d\u00e9tail aux \u00c9tats-Unis","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_jf_save_progress":"","footnotes":""},"categories":[310],"tags":[],"content_topic":[],"audience":[],"funnel_stage":[],"class_list":["post-11227","post","type-post","status-publish","format-standard","category-non-classe"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/posts\/11227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/comments?post=11227"}],"version-history":[{"count":0,"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/posts\/11227\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/media?parent=11227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/categories?post=11227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/tags?post=11227"},{"taxonomy":"content_topic","embeddable":true,"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/content_topic?post=11227"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/audience?post=11227"},{"taxonomy":"funnel_stage","embeddable":true,"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/funnel_stage?post=11227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}