Patr\u00f3n, la marque de tequila appartenant \u00e0 Bacardi, a \u00e9largi sa boutique de marque Amazon au Royaume-Uni avec le lancement d’une section \u00ab\u00a0premi\u00e8re en son genre\u00a0\u00bb ax\u00e9e sur les cocktails - le Patr\u00f3n Pantry.<\/p>\n
Le Patr\u00f3n Pantry a \u00e9t\u00e9 cr\u00e9\u00e9 en r\u00e9ponse \u00e0 l’augmentation rapide du commerce \u00e9lectronique due \u00e0 la pand\u00e9mie de Covid-19. Il vise \u00e0 faciliter les achats d’ingr\u00e9dients pour les cocktails. <\/p>\n
De plus, une s\u00e9rie de vid\u00e9os et de fiches de recettes sont \u00e9galement disponibles pour aider les consommateurs \u00e0 cr\u00e9er des cocktails \u00e0 la maison.<\/p>\n
Les consommateurs peuvent choisir leur cocktail, les ingr\u00e9dients et se faire livrer le panier \u00e0 domicile.<\/p>\n
Patr\u00f3n a fait appel \u00e0 l’expertise de Giulia Cuccurullo, de Londres, de Jared Schmidt, de Vancouver, et d’Allan Su\u00e1rez, de Mexico, pour concevoir trois cocktails pour le Pantry.<\/p>\n
Joanna Botwood, directrice du marketing, Europe, chez Patr\u00f3n, a d\u00e9clar\u00e9 : \u00ab\u00a0Avec des consommateurs qui ach\u00e8tent de plus en plus en ligne et qui privil\u00e9gient les livraisons de cocktails et les boissons \u00e0 domicile, nous nous sommes efforc\u00e9s d’\u00e9lever le parcours de l’utilisateur sur un partenaire cl\u00e9 du commerce \u00e9lectronique.<\/p>\n
\u00ab\u00a0Le Patr\u00f3n Pantry sur la boutique de notre marque Amazon refl\u00e8te la demande croissante des consommateurs pour la pr\u00e9paration de boissons simples mais d\u00e9licieuses \u00e0 la maison, \u00e0 partir d’ingr\u00e9dients faciles \u00e0 trouver. Il nous a \u00e9galement donn\u00e9 une plateforme gr\u00e2ce \u00e0 laquelle nous pouvons continuer \u00e0 mettre en valeur les talents de barman au sein de notre communaut\u00e9, sur de nouveaux canaux pour le commerce de d\u00e9tail. <\/p>\n
\u00ab\u00a0Nous y voyons une innovation qui anticipe ce \u00e0 quoi ressemblera le prochain chapitre des achats en ligne, avec une \u00e9volution plus large vers des formats ax\u00e9s sur l’exp\u00e9rience permettant aux consommateurs de personnaliser leurs achats et leurs activit\u00e9s.\u00a0\u00bb
\nSource : Spirits Business Tequila<\/p>\n","protected":false},"excerpt":{"rendered":"
Patr\u00f3n, la marque de tequila appartenant \u00e0 Bacardi, a \u00e9largi sa boutique de marque Amazon au Royaume-Uni avec le lancement d’une section \u00ab\u00a0premi\u00e8re en son genre\u00a0\u00bb ax\u00e9e sur les cocktails - le Patr\u00f3n Pantry. Le Patr\u00f3n Pantry a \u00e9t\u00e9 cr\u00e9\u00e9 en r\u00e9ponse \u00e0 l’augmentation rapide du commerce \u00e9lectronique due \u00e0 la pand\u00e9mie de Covid-19. Il […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"Patr\u00f3n Pantry se lance sur Amazon","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_jf_save_progress":"","footnotes":""},"categories":[310],"tags":[],"content_topic":[],"audience":[],"funnel_stage":[],"class_list":["post-11235","post","type-post","status-publish","format-standard","category-non-classe"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/posts\/11235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/comments?post=11235"}],"version-history":[{"count":0,"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/posts\/11235\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/media?parent=11235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/categories?post=11235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/tags?post=11235"},{"taxonomy":"content_topic","embeddable":true,"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/content_topic?post=11235"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/audience?post=11235"},{"taxonomy":"funnel_stage","embeddable":true,"href":"https:\/\/masterdistillers.net\/fr\/wp-json\/wp\/v2\/funnel_stage?post=11235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}