Wake-Up Call: Diversify Exports to Europe Amid U.S. Headwinds

Mexican distillate producers face an export crisis with a massive tequila surplus and U.S. tariffs. Diversifying to the flourishing European markets offers new opportunities.
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Mexican distillate producers face an export crisis with a massive tequila surplus and U.S. tariffs. Diversifying to the flourishing European markets offers new opportunities.

Investing €10,000–€15,000 in customer outreach, samples, deep market research, and brand activations, offers far greater value for spirits brands than spending it solely on trade shows as exhibitors. Here are our strategies to invest as a new brand.
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