Sirha Budapest
SIRHA Budapest is Central Europe’s largest trade fair for the food industry and HoReCa sector, exclusive for industry professionals. For spirits producers, it’s the most direct route into the CEE on-trade, a region where premium spirits consumption is growing but international brands remain underrepresented. Three days, one venue, and a concentrated audience of buyers, bartenders, hotels and more.
7-9 March 2028
Budapest, Hungary
420 exhibitors




27000 + visitors




27000 + visitors
Benefits of co-exhibiting
- Reduced cost by up to 75%, as stand costs at a trade show are considerably high (learn how much), in addition, there are no travel, and no hotel expenses!
- Exposure: Your product will be pitched by Master Distillers’ expert team visiting the trade show, and it will be featured on our platform in 5 languages, to expose your brand even further.
- Networking: We already have a good network of personal connections with distributors, industry professionals, bars & restaurants. Your product will be offered to them.
- Sales pitching: We know how to sell products, we prepare sales materials, TDS, and pitch your product to distributors and buyers.
- Follow-up and sales: If we have a distribution agreement, we will follow up with every lead, send samples, negotiate conditions, and sell on your behalf.
We're already planning to exhibit!
If you would like to exhibit your product at the trade show, fill out the interest form, and you’ll receive more information immediately.
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