Bacardi and Patrón

Jaws dropped when Bacardi made a play for Patrón Spirits International, announcing it would buy the Tequila maker in a deal worth US$5.1bn in January 2018.

The agreement saw Bermuda-based Bacardi purchase 100% of Patrón Spirits International and its namesake ultra-premium Tequila brand. Bacardi first bought a “significant” minority stake in the brand in 2008.

Citing IWSR data, Bacardi said at the time of the deal that full ownership of Patrón would make it the second largest spirits company by value market share in the US, and the number one super-premium spirits player in the country.

Patrón joined Bacardi’s Tequila stable, which includes the Cazadores and Corzo brands.