Pernod Ricard and Avión Spirits

Six months after entering the mezcal category, Pernod Ricard completed its acquisition of the remaining stake in Avión Spirits, owner of Tequila brand Avión, for an undisclosed sum.

The French drinks group has owned 84% of the Tequila brand since July 2014. The deal follows a joint venture established between Pernod Ricard and the Tequila brand in 2011.

Described as a small-batch, ultra-premium Tequila, Avión was founded by Ken Austin and is produced with the Lopez family, a fifth generation agave grower. American rapper Jeezy joined forces with Tequila Avion in 2013 when he was named multicultural advisor of the brand.

Ultra-premium Avión joined super-premium Altos in the French drinks group’s Tequila portfolio.