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A survey of adult US consumers has found that Tequila drinkers are more likely to cheat in a relationship, while whiskey imbibers may cheat in school. Essay ghostwriting service EduBirdie conducted a survey of 2,000…

Consumption of mezcal in the US grew by 32.4% in 2018 – the largest gain across all spirit categories, according to new data. The growth of mezcal last year was the equivalent of 261,000 nine-litre…

Former Van Halen vocalist Sammy Hagar has teamed up with chef Guy Fieri to create Santo Fino Blanco Tequila. The Tequila is the second expression in Hagar’s Santo Fino range, following the launch of the “world’s…

To commemorate World Earth Day (22 April), Tequila brand Patrón has partnered with cocktail bars around the world to highlight the importance of sustainability in the on-trade. The Bacardi-owned brand has joined forces with venues…

Action hero Dwayne ‘The Rock’ Johnson is seemingly moving closer to launching his Mana Tequila brand after posing with batches of spirit on Instagram. Last year, Johnson applied to register the Mana trademark for his…

Tequila producer Grand Mayan has extended its range with the launch of a reposado expression. The new 100% blue agave Tequila has been aged in American and French oak casks for six to eight months. …

Pop star Rita Ora is the latest celebrity to move into Tequila after joining forces with spirits marketing firm Conecuh Brands to launch Próspero. Ora is shareholder and chief creative partner at Próspero Tequila, which…

Amber Beverage Group-owned Rooster Rojo Tequila has expanded its global footprint by launching in Russia and Norway. The 100% blue weber agave Tequila brand has partnered with Altair Group to enter the Russian market, and…

Tequila has been registered as a geographical indication (GI) product in the European Union. The European Commission has approved the addition of Tequila in the European Union (EU) register of GIs, which came into force…