Bacardi-owned Patrón Tequila has partnered with at-home bartending technology company Barsys to create a smart coaster that teaches drinkers how to make a Margarita cocktail. The Patrón Margarita Smart Coaster will teach users to create…
Californian wine and spirits firm Trinchero Family Estates has moved into Tequila with the acquisition of Tres Agaves for an undisclosed sum. Since 2012, Trinchero Family Estates (TFE) has managed the sales, distribution and marketing…
Sales of spirits continued to outperform wine and beer in the US off-trade in the week ending 18 July 2020, according to Nielsen data. For the one-week period ending 18 July, spirits sales in the…
Espanita Tequila has appointed Armando Christian Pérez, better known as American rapper Pitbull, as its strategic adviser and global brand ambassador. As part of his appointment, Pérez will receive equity in the brand and is…
Spirits continued to outperform wine and beer in the US off-trade in the week ending 11 July 2020, led by ultra-premium variants, according to new data from Nielsen. Off-trade spirits sales were up 25.5% in…
Bacardi has promoted David Rodriguez to master distiller of Patrón Tequila following the retirement of Francisco Alcaraz. Alcaraz officially retired yesterday (14 July) following more than 30 years with Patrón. His career spans 50 years…
Bars, pubs and restaurants that reopened last week in England reported a 44.5% decrease in trading compared to the same weekend last year, new research shows. According to the most recent Coffer Peach Business Tracker…
Pretty Little Liars star Shay Mitchell has co-founded a new canned sparkling Tequila-based drinks brand, called Onda. Onda was founded by Canadian actor Mitchell, who is chief brand officer, along with Noah Gray (CEO), Max…
Amber Beverage Group has agreed a listing with British online supermarket Ocado for Rooster Rojo Tequila. The UK’s biggest online grocery retailer will stock Rooster Rojo’s range, including Blanco, Reposado and Añejo. The deal is…
The founders of American Cocktail Company have launched a new range of Tequila-based seltzers in the US. Described as “shaking up” the ready-to-drink market, Volley is a new Tequila-based seltzer made with 100% Blue Weber…
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