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Ahead of National Tequila Day tomorrow (24 July), we celebrate an award-winning expression made using a “unique” ahumado process with mesquite wood. Every week, SB showcases some of the top-scoring Master medallists from The Global Spirits…

Breaking Bad actors Bryan Cranston and Aaron Paul have become the latest stars to enter the agave spirits world with the launch of Dos Hombres Mezcal. Dos Hombres uses spirit from mezcal producers in San…

Diageo-owned Don Julio has released its second Scotch-influenced expression ­– a reposado Tequila finished in casks that previously held Lagavulin single malt. The new release follows the launch of Don Julio Reposado Double Cask in June last…

Tequila brand UWA, which uses Speyside Scotch casks for ageing, has relaunched as Storywood Tequila and signed a UK distribution deal with Halewood Wines & Spirits. The Aberdeen-based company launched in 2017 with two super-premium…

Actor Charlie Sheen is the latest celebrity to move into Tequila after joining super-premium brand Don Sueños as co-owner. The Two and a Half Men star has signed on as co-owner of the Tequila company,…

Becle-owned Jose Cuervo Tequila has launched a new multi-year, multi-million-dollar campaign to celebrate the brand’s 250-year history, called Father of Tequila. The campaign aims to focus on the 100% blue agave expression, Jose Cuervo Tradicional,…

With a host of high­-profile names following actor George Clooney into the Tequila market, there’s no doubt the agave­-based spirit remains a hot commodity. “The Tequila category continues to grow rapidly, especially in the premium and super-­premium segments, with consumers…

Donald Trump has “indefinitely suspended” scheduled tariffs on Mexican imports, but warned the “very profitable” plan could be reinstated. Mexican trade – including the Tequila and mezcal industries – faced a crippling schedule of tax…