Imbibe Live becomes BCB London

BCB (Bar Convent Berlin) is expanding its international trade show portfolio, which includes events in Berlin, Brooklyn, São Paulo, Singapore, and London.

In 2025, Imbibe Live in London will be rebranded as BCB London, further integrating it into the global BCB family. BCB London will focus on the UK and Irish markets, providing a high-quality platform for the bar and beverage industry to showcase products, network, and explore the latest trends.

The event will emphasize premium spirits, beers, and drinks, offering new features like Matchmaking to enhance business connections. More details will be announced in September 2024. Read more on Imbibe Live’s website.