Pernod Ricard and Ojo de Tigre

Pernod Ricard makes its third and final appearance on our list, with the firm investing in super-premium mezcal Ojo de Tigre in July 2020.

The French group did not confirm whether the partnership included the purchase of a minority or majority stake in the brand. Ojo de Tigre joins Del Maguey in Pernod Ricard’s mezcal portfolio.

Ojo de Tigre is described as a small-batch mezcal made using sustainable agave from the Tobala and Espadín plants. The Ojo de Tigre range consists of Joven and Reposado mezcals.

The brand’s parent company is Mexican spirits firm Casa Lumbre, the maker of Montelobos mezcal. Ojo de Tigre was co-founded by Mexican actor and producer Luis Gerardo Mendez.
Source: Spirits Business Tequila