The Saudi Food Show (non-alcoholic)

Explore the Middle East’s booming market at The Saudi Food Show, a gathering of top F&B stakeholders shaping the region’s future. Despite Saudi Arabia’s current ban on alcohol, it remains a key hub in the Middle East with a rapidly diversifying economy, and growing hospitality sector. Spirits brands can use The Saudi Food Show to explore non-alcoholic lines, agave syrups, and other products.

27-29 September 2026

Riyadh, Saudi Arabia

1300 exhibitors

Bartender with Lanique bottles at bar event.
Man at Imbibe Live trade event.
Smiling man with a full beard
Woman in magenta suit holding; You Are a Star; sign.
40000 + visitors
Bartender with Lanique bottles at bar event.
Man at Imbibe Live trade event.
Smiling man with a full beard
Woman in magenta suit holding; You Are a Star; sign.
40000 + visitors

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