The week in pictures

To mark the launch of Absolut Grapefruit into global travel retail, Pernod Ricard Global Travel Retail opened the Pink It Up activation at Amsterdam Airport Schiphol.

Running within the duty free retail space, travellers could enter the activation zone and pick fruit to win on-the-spot prizes. Travellers could also try signature serves made with Absolut Grapefruit and Beefeater Pink.

The experiential activation allowed participants to select and open faux grapefruit to reveal exciting prizes and those purchasing bottles of Absolut Grapefruit were given an Absolut Jetlag eyemask.