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In this article
Diageo and Pierde Almas
In May 2018, Diageo acquired super-premium mezcal brand Pierde Almas for an undisclosed sum.
Pierde Almas is produced in Oaxaca, Mexico from 100% naturally fermented agave.
The brand became the second mezcal in Diageo’s portfolio, following the company’s launch of a mezcal under its Casamigos Tequila brand.
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