Patrón Tequila unveils cocktail-making smart coasters
Bacardi-owned Patrón Tequila has partnered with at-home bartending technology company Barsys to create a smart coaster that teaches drinkers how to make a Margarita cocktail.…
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Trinchero Family Estates buys Tres Agaves Tequila
Californian wine and spirits firm Trinchero Family Estates has moved into Tequila with the acquisition of Tres Agaves for an undisclosed sum. …
Spirits maintain growth rates in US off-trade
Sales of spirits continued to outperform wine and beer in the US off-trade in the week ending 18 July 2020, according to Nielsen data. …
Pitbull becomes Espanita Tequila ambassador
Espanita Tequila has appointed Armando Christian Pérez, better known as American rapper Pitbull, as its strategic adviser and global brand ambassador. …
Ultra-premium spirits boost US off-trade sales
Spirits continued to outperform wine and beer in the US off-trade in the week ending 11 July 2020, led by ultra-premium variants, according to new…
Patrón Tequila names new master distiller
Bacardi has promoted David Rodriguez to master distiller of Patrón Tequila following the retirement of Francisco Alcaraz. Alcaraz officially retired…
Opening weekend business down 44.5% for on-trade
Bars, pubs and restaurants that reopened last week in England reported a 44.5% decrease in trading compared to the same weekend last year, new research…
Shay Mitchell launches Tequila-based RTD
Pretty Little Liars star Shay Mitchell has co-founded a new canned sparkling Tequila-based drinks brand, called Onda. Onda was founded…
Rooster Rojo Tequila secures Ocado listing
Amber Beverage Group has agreed a listing with British online supermarket Ocado for Rooster Rojo Tequila. The UK’s biggest online…
Tequila-based seltzer range launches in US
The founders of American Cocktail Company have launched a new range of Tequila-based seltzers in the US. Described as “shaking…
