Cocktails key to remoulding Tequila’s image
Tequila’s popularity has skyrocketed in recent years, with premium variants bolstering the category’s success. But does this mean shot culture is dying? And will other…
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Survey: Tequila drinkers more likely to cheat
A survey of adult US consumers has found that Tequila drinkers are more likely to cheat in a relationship, while whiskey imbibers may cheat in…
US mezcal consumption climbs 32% in 2018
Consumption of mezcal in the US grew by 32.4% in 2018 – the largest gain across all spirit categories, according to new data. …
Sammy Hagar and Guy Fieri to launch Tequila
Former Van Halen vocalist Sammy Hagar has teamed up with chef Guy Fieri to create Santo Fino Blanco Tequila. The…
Patrón partners with leading bars to mark World Earth Day
To commemorate World Earth Day (22 April), Tequila brand Patrón has partnered with cocktail bars around the world to highlight the importance of sustainability in…
The Rock hints at nearing Tequila launch
Action hero Dwayne ‘The Rock’ Johnson is seemingly moving closer to launching his Mana Tequila brand after posing with batches of spirit on Instagram. …
Grand Mayan Tequila expands line with reposado
Tequila producer Grand Mayan has extended its range with the launch of a reposado expression. The new 100% blue agave…
Rita Ora launches Próspero Tequila brand
Pop star Rita Ora is the latest celebrity to move into Tequila after joining forces with spirits marketing firm Conecuh Brands to launch Próspero. …
Rooster Rojo Tequila heads to Russia and Norway
Amber Beverage Group-owned Rooster Rojo Tequila has expanded its global footprint by launching in Russia and Norway. The 100% blue…
EU approves Tequila GI
Tequila has been registered as a geographical indication (GI) product in the European Union. The European Commission has approved the…
