Cuervo owner reports 12.5% sales growth
Mexican drinks group Becle, the maker of Jose Cuervo, saw its year-to-date net sales increase by 12.5%, driven by the double-digit growth of super-premium Tequila.…
Category: Uncategorized
Patrón celebrates Day of the Dead with month-long campaign
Bacardi-owned Patrón Tequila is rolling out a month-long initiative to mark Mexican holiday Day of the Dead on 2 November, which will see the brand…
Alice in Chains launches Tequila barrel-finished Bourbon
Chicago-based distillery Few Spirits has partnered with American rock band Alice in Chains on a new Bourbon finished in ex-Tequila barrels, called All Secrets Known.…
Patrón ups innovation focus with new barrel room
Bacardi-owned Patrón has opened its Francisco Alcaraz Barrel Room, which has increased storage capacity to more than 20,000 barrels. The…
Nick Jonas-owned Tequila plans UK launch
Nick Jonas’s new Villa One Tequila will launch in the UK through distributor Cellar Trends next year. Ultra-premium brand Villa…
Satryna Tequila launches in UK
Tequila brand Satryna, which is based on a 60-year-old recipe passed down through three generations, made its UK debut this week. …
Patrón unveils its oldest Tequila to date
Bacardi-owned Patrón Tequila has released its oldest bottling to date: Patrón Extra Añejo 10 Años. The limited edition Tequila was…
Mucha Liga Tequila makes UK debut with Gravity Drinks
London-based beverage distributor Gravity Drinks has released a new Tequila range in the UK, called Mucha Liga. The Mucha Liga…
Eastside Distilling buys Azuñia Tequila for $14.7m
Portland-based Eastside Distilling has acquired Azuñia Tequila from Intersect Beverage in a deal worth approximately US$14.7 million. Azuñia Tequila produces…
Basketball star Michael Jordan launches Tequila
Former basketball star Michael Jordan has partnered with fellow sports entrepreneurs to launch Cincoro Tequila. Jordan partnered with Jeanie Buss…
