Jose Cuervo creates Day of the Dead designs
Tequila brand Jose Cuervo has created a limited edition bottle design for its Silver and Reposado expressions to celebrate Dia de Muertos (Day of the…
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Nick Jonas and John Varvatos create Villa One Tequila
Singer-songwriter Nick Jonas and US designer John Varvatos have become the latest famous faces to enter the agave spirits industry with the launch of Villa…
The week in pictures
This week London’s Barbican Centre hosted a cocktail competition with a difference, as a team of bartenders took on robot mixologist the Makr Shakr. …
Star power: Celebrities behind spirits brands
The established norm of celebrity endorsement is changing as consumers look for greater authenticity. These days, actors, musicians and athletes are putting their time, energy,…
Tequila Avión and 21 Savage show ‘passion for aviation’
Grammy-nominated rapper 21 Savage has partnered with Pernod Ricard-owned Tequila brand Avión to launch its Mexico City-inspired Depart, Elevate, Arrive campaign. …
Patrón names UK Perfectionists finalists
Patrón Tequila has announced the UK finalists of this year’s Perfectionists Cocktail Competition, who will now compete for a spot at the global final in…
Premium brands and core markets boost Beam Suntory H1 sales
Beam Suntory has reported “strong” results for the first half of the year despite “strong headwinds” such as the ongoing trade war that has hit…
Diageo ‘innovating’ on Captain Morgan as sales slump
Johnnie Walker owner Diageo is planning to improve sales of Captain Morgan by “innovating” its drinks profile after the rum brand declined during the firm’s…
Tequila and gin boost Diageo full-year sales
Diageo has reported a 5.8% net sales increase to £12.9 billion (US$16bn) in its 2019 fiscal year, boosted by the double-digit growth of Tequila and…
UK drinkers prefer Tequila cocktails over shots
A survey published to mark International Tequila Day today (24 July) has found that 65% of UK drinkers choose to drink Tequila in cocktails rather…
