Editorial Team

Bacardi has promoted David Rodriguez to master distiller of Patrón Tequila following the retirement of Francisco Alcaraz. Alcaraz officially retired yesterday (14 July) following more than 30 years with Patrón. His career spans 50 years…

Bars, pubs and restaurants that reopened last week in England reported a 44.5% decrease in trading compared to the same weekend last year, new research shows. According to the most recent Coffer Peach Business Tracker…

Pretty Little Liars star Shay Mitchell has co-founded a new canned sparkling Tequila-based drinks brand, called Onda. Onda was founded by Canadian actor Mitchell, who is chief brand officer, along with Noah Gray (CEO), Max…

Amber Beverage Group has agreed a listing with British online supermarket Ocado for Rooster Rojo Tequila. The UK’s biggest online grocery retailer will stock Rooster Rojo’s range, including Blanco, Reposado and Añejo. The deal is…

The founders of American Cocktail Company have launched a new range of Tequila-based seltzers in the US. Described as “shaking up” the ready-to-drink market, Volley is a new Tequila-based seltzer made with 100% Blue Weber…

Actor Chris Noth is the face – and the majority shareholder – of Ambhar Tequila. But don’t think that his involvement in the brand is a star’s vanity project. As he tells The Spirits Business, he is deadly serious about the drink’s…

Almost every spirits category grew by 30% or more in the US off-trade channel in the week ending 20 June 2020, new Nielsen data has shown. Spirits once again led off-trade alcoholic beverage sales in…

Bacardi-owned Tequila brand Patrón has expanded its UK Amazon Brand Store with the launch of a “first of its kind” section focused on cocktails – the Patrón Pantry. The Patrón Pantry was created in response…

Amber Beverage Group (ABG) has appointed California-based Pacific Edge Wine and Spirits as the US importer for Kah Tequila. Luxembourg-based ABG recently brought the distribution and marketing of Kah Tequila in-house. Pepijn Janssens, ABG…

Off-trade spirits sales in the US grew 35.8% in the 12 weeks to 23 May, led by the continued growth of Tequila, ready-to-drink cocktails and cordials, according to Nielsen. For the 12-week period between the…