Amber Beverage Group has appointed Ansis Ancovs as the first global brand ambassador for Rooster Rojo Tequila. Ancovs has previously worked as a brand ambassador for William Grant & Sons in the Baltics. To…
As Dwayne ‘The Rock’ Johnson prepares to launch Teremana Tequila next month, the brand aired its first TV advert during the Super Bowl LIV pregame show. The spot starred Johnson with former American footballer Rob…
Tequila-infused coffee liqueur Black Fire has signed a distribution deal with Emporia Brands in the UK. Effective from 1 February, Emporia Brands will be responsible for Black Fire’s sales and marketing nationwide. Will Seth-Smith,…
The co-founder of Goh & Lopes LDA, the exclusive international distributor for Mi Rancho Tequila under Greatheart Spirit, on how the brand is helping to grow the popularity of the agave-based spirit worldwide. Congratulations on…
Diageo registered an organic net sales increase of 4% to £7.2 billion (US$9.3bn) for the final six months of 2019, boosted by the double-digit growth of Tequila. Organic operating profit for the period grew by…
Dwayne ‘The Rock’ Johnson recently shared an exciting sneak peek of the bottle design for Teremana Tequila on his Instagram, creating a buzz ahead of the brand’s official launch this March. Teremana Tequila is the brainchild of Siete Bucks Spirits,…
The first shipment of two flavoured Tequila-based cream liqueurs launched by G&I Spirit Group-owned Mis Amigos sold out in 48 hours. Mis Amigos Chocolate Cream Tequila and Strawberry Cream Tequila were unveiled in November and…
Hollywood actor and former wrestler Dwayne ‘The Rock’ Johnson has signed a global distribution deal with Mast-Jägermeister to launch Teremana Tequila in March. Teremana Tequila, founded by Johnson, Dany Garcia, Jenna Fagnan and Ken Austin,…
American spirits company Milestone Brands has entered into a joint venture with Mexico’s Grupo PSA to bring Campo Bravo Tequila to the US. Campo Bravo, which means ‘brave field’ in Spanish, was created by fifth…
Tequila brand 1800 has launched the second instalment in its music project 1800 Seconds, this time partnering with US rapper Future to release an album featuring seven rising artists. The Proximo Spirits-owned Tequila brand first…
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