Editorial Team

The growing popularity of Tequila has attracted endorsement from stars such as Rita Ora and Dwayne ‘The Rock’ Johnson, while a number of big players entered the mezcal market in 2019. We predict the brands that will shine in the…

Tequila brand Jose Cuervo has unveiled a biodegradable drinking straw made from upcycled agave fibres as part of a new campaign, called The Agave Project. The Agave Project launched last week, and is Jose Cuervo’s…

Johnnie Walker owner Diageo has once again partnered with TV network HBO on the release of Tres Comas Tequila, which was “made” by Silicon Valley character Russ Hanneman. Tres Comas Tequila is said to be…

G&I Spirit Group has added two new flavoured Tequila cream liqueurs to its Mis Amigos portfolio: chocolate and strawberry. Mis Amigos Chocolate Cream Tequila and Strawberry Cream Tequila are both bottled at 15% ABV. …

Film star and former wrestler Dwayne ‘The Rock’ Johnson has taken to social media to offer fans a sneak peek of his new Tequila distillery, which has been named Teremana. Speculation that Johnson was planning a move into the Tequila…

Mexican drinks group Becle, the maker of Jose Cuervo, saw its year-to-date net sales increase by 12.5%, driven by the double-digit growth of super-premium Tequila. In the nine months to 30 September 2019, net sales…

Bacardi-owned Patrón Tequila is rolling out a month-long initiative to mark Mexican holiday Day of the Dead on 2 November, which will see the brand take over more than 200 UK venues. To celebrate Day…

Chicago-based distillery Few Spirits has partnered with American rock band Alice in Chains on a new Bourbon finished in ex-Tequila barrels, called All Secrets Known. Few spirits master distiller Paul Hletko collaborated with Jerry Cantrell,…

Bacardi-owned Patrón has opened its Francisco Alcaraz Barrel Room, which has increased storage capacity to more than 20,000 barrels. The Francisco Alcaraz Barrel Room at the Hacienda Patrón in Jalisco, Mexico, will allow the brand…