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Tequila brand Jose Cuervo has created a limited edition bottle design for its Silver and Reposado expressions to celebrate Dia de Muertos (Day of the Dead). The designs feature a skull motif, with orange marigold…

Singer-songwriter Nick Jonas and US designer John Varvatos have become the latest famous faces to enter the agave spirits industry with the launch of Villa One Tequila. The pair were inspired to launch their Tequila…

The established norm of celebrity endorsement is changing as consumers look for greater authenticity. These days, actors, musicians and athletes are putting their time, energy, and – often – their money into liquid assets. James Lawrence investigates. …

Grammy-nominated rapper 21 Savage has partnered with Pernod Ricard-owned Tequila brand Avión to launch its Mexico City-inspired Depart, Elevate, Arrive campaign. The new campaign was created to showcase the brand’s “heritage and passion for aviation”…

Patrón Tequila has announced the UK finalists of this year’s Perfectionists Cocktail Competition, who will now compete for a spot at the global final in Mexico. Following regional heats in Manchester, London and Edinburgh, the…

Beam Suntory has reported “strong” results for the first half of the year despite “strong headwinds” such as the ongoing trade war that has hit Bourbon sales and the escalating cost of agave. From January…

Johnnie Walker owner Diageo is planning to improve sales of Captain Morgan by “innovating” its drinks profile after the rum brand declined during the firm’s 2019 fiscal year. In the group’s year ending 30 June…

Diageo has reported a 5.8% net sales increase to £12.9 billion (US$16bn) in its 2019 fiscal year, boosted by the double-digit growth of Tequila and gin. For the year ending 30 June 2019, the Johnnie…

A survey published to mark International Tequila Day today (24 July) has found that 65% of UK drinkers choose to drink Tequila in cocktails rather than as a shot. The survey, which was published by…