Mexico-based drinks group Becle reported a net sales increase of 9.2% in 2019, boosted by super-premium Tequila. In the year ending 31 December 2019, net sales rose to MXN$29,348 million pesos (US$1.48m). Volume sales also…
As National Margarita Day approaches this Saturday (22 February), we explore an acclaimed Tequila that would be perfect for recreating the classic drink. Every week, SB celebrates some of the top scoring Master medallists from The Global Spirits…
The growing popularity of Tequila has attracted support from stars such as Rita Ora and Dwayne ‘The Rock’ Johnson. We round up the famous faces who have made their mark on the agave-based spirits scene. …
Agave-based spirits have never been so highly sought after and there is some exceptional liquid now on the market. We round up the expressions that took home the top awards in our recent blind-tasting competition. …
With all the celebrities falling over themselves to get in on the Tequila and mezcal hype, you’d be forgiven for thinking there was no substance to the category. But our annual taste test showed there is more to the sector…
Amber Beverage Group has appointed Ansis Ancovs as the first global brand ambassador for Rooster Rojo Tequila. Ancovs has previously worked as a brand ambassador for William Grant & Sons in the Baltics. To…
As Dwayne ‘The Rock’ Johnson prepares to launch Teremana Tequila next month, the brand aired its first TV advert during the Super Bowl LIV pregame show. The spot starred Johnson with former American footballer Rob…
Tequila-infused coffee liqueur Black Fire has signed a distribution deal with Emporia Brands in the UK. Effective from 1 February, Emporia Brands will be responsible for Black Fire’s sales and marketing nationwide. Will Seth-Smith,…
The co-founder of Goh & Lopes LDA, the exclusive international distributor for Mi Rancho Tequila under Greatheart Spirit, on how the brand is helping to grow the popularity of the agave-based spirit worldwide. Congratulations on…
Diageo registered an organic net sales increase of 4% to £7.2 billion (US$9.3bn) for the final six months of 2019, boosted by the double-digit growth of Tequila. Organic operating profit for the period grew by…
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