Michael Jordan – Cincoro

Tequila also attracted the attention of American basketball legend Michael Jordan (pictured centre) last year.

Former professional basketball player Jordan partnered with Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, and Emilia Fazzalari and Wyc Grousbeck of the Boston Celtics to develop the new Cincoro brand.

Distilled from 100% Blue Weber agave, Cincoro Tequila will launch blanco, reposado, añejo and extra añejo expressions. It will be rolled out worldwide in 2020.