The growing popularity of Tequila has attracted support from stars such as Rita Ora and Dwayne ‘The Rock’ Johnson. We round up the famous faces who have made their mark on the agave-based spirits scene.
Tequila has become a category awash with celebrity associations – Chris Noth, Dwayne ‘The Rock’ Johnson and Justin Timberlake all own significant stakes in Tequila brands.
Celebrity-backed Tequilas have also attracted the attention of a number of a major players. In 2017, George Clooney’s Casamigos Tequila was bought by Diageo in a deal worth up to US$1 billion and the UK drinks giant also entered into a joint venture with music mogul Sean ‘Diddy’ Combs to acquire Deleón Tequila. Meanwhile, Beam took a significant stake in Timberlake’s Tequila brand in 2014.