Ten celebrities shaking up Tequila

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Sammy Hagar – Santo Tequila Blanco




Former Van Halen vocalist Sammy Hagar (pictured right) teamed up with American chef Guy Fieri (pictured left) to create Santo Tequila Blanco in April last year.

The Tequila is the second expression in Hagar’s Santo range, following the launch of the “world’s first” Tequila-mezcal hybrid in 2017 – created in collaboration with Maroon 5 frontman Adam Levine. However, Levine is no longer with the brand.

Hagar first made a move into Tequila in 1996 when he founded the Cabo Wabo Tequila brand. He sold an 80% stake in the brand to Campari Group in 2010 for US$80 million. Hagar then sold the remaining 20% to Campari several years later.

Santo Tequila Blanco is described as an “old world-style” Tequila and is made with 100% Blue Weber agave.

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