Tequila and RTDs most purchased spirits in US
Spirits continued to drive the growth of US off-trade alcohol sales in the week ending 25 April, boosted by ready-to-drink (RTD) cocktails and the consistent rise…
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Ritual Zero Proof creates alcohol-free ‘Tequila’
Non-alcoholic ‘spirits’ brand Ritual Zero Proof has expanded its portfolio with the launch of a booze-free ‘Tequila’. Ritual Tequila Alternative…
Jose Cuervo finishes Tequila in Irish whiskey barrels
Tequila brand Jose Cuervo has expanded its Tradicional portfolio with the addition of an añejo expression that was finished in Irish single malt whiskey barrels.…
Tequila and RTDs boost US off-trade spirits sales
Off-trade spirits sales in the US grew 33% in the week to 4 April 2020 led by ready-to-drink (RTD) products and Tequila, according to Nielsen…
Michael Jordan’s Cincoro Tequila donates to USBG
Cincoro Tequila, part-owned by former basketball star Michael Jordan, is donating 30% of online sales to the United States Bartenders’ Guild (USBG) to support on-trade members…
Agave could generate efficient biofuel for transport
The agave plant is known for being the base ingredient of Tequila, but now scientists have found it could be used as an environmentally friendly…
Patrón and Harvey Nichols bottle single cask añejo
Bacardi-owned Patrón has teamed up with Harvey Nichols to create a limited edition single cask añejo Tequila, available exclusively from the luxury department store’s website.…
Cazcabel Tequila extends line with coconut flavour
Tequila brand Cazcabel has added a coconut-flavoured variant to its range in a bid to attract new consumers to the category. …
Rooster Rojo renews motorsport sponsorship
Amber Beverage Group-owned Rooster Rojo Tequila has renewed its sponsorship of the J2-Racing motorsports endurance team for a fourth year. …
Rokit Drinks: F1 sponsorship has ‘opened doors’
Bogart’s Gin producer Rokit Drinks said sponsoring the Williams Formula One team has “opened doors” for the firm, and allowed it to create and acquire…
