Black Fire names Emporia Brands UK distributor

Tequila-infused coffee liqueur Black Fire has signed a distribution deal with Emporia Brands in the UK.

Effective from 1 February, Emporia Brands will be responsible for Black Fire’s sales and marketing nationwide.

Will Seth-Smith, Black Fire co-founder, said: “With Emporia’s 60 years in market growing innovative and dynamic brands, we are very excited to build on the success we are experiencing.”

Bottled at 33% ABV, Black Fire is a coffee liqueur made with blanco Tequila and chilli. The brand has been listed with “all major national wholesalers” in the UK.

Jack Rackham, managing director at Emporia Brands, said: “We are thrilled to be adding Black Fire to our premium portfolio of spirits. It’s a great tasting liquid, beautifully packaged in an exciting category, so for us it ticks all the boxes.”
Source: Spirits Business Tequila