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Actor Chris Noth is the face – and the majority shareholder – of Ambhar Tequila. But don’t think that his involvement in the brand is a star’s vanity project. As he tells The Spirits Business, he is deadly serious about the drink’s…

Almost every spirits category grew by 30% or more in the US off-trade channel in the week ending 20 June 2020, new Nielsen data has shown. Spirits once again led off-trade alcoholic beverage sales in…

Bacardi-owned Tequila brand Patrón has expanded its UK Amazon Brand Store with the launch of a “first of its kind” section focused on cocktails – the Patrón Pantry. The Patrón Pantry was created in response…

Amber Beverage Group (ABG) has appointed California-based Pacific Edge Wine and Spirits as the US importer for Kah Tequila. Luxembourg-based ABG recently brought the distribution and marketing of Kah Tequila in-house. Pepijn Janssens, ABG…

Off-trade spirits sales in the US grew 35.8% in the 12 weeks to 23 May, led by the continued growth of Tequila, ready-to-drink cocktails and cordials, according to Nielsen. For the 12-week period between the…

Bacardi-owned Tequila brand Patrón has postponed the 2020 edition of its Perfectionists Cocktail Competition until 2021 due to the Covid-19 pandemic. Patrón made the decision in order to protect the health and wellbeing of the…

Off-trade spirits sales in the US grew by 48.5% in the week ending 9 May 2020 due to the rise of mixed drinks, according to Nielsen’s latest figures. Off-trade alcohol sales in the US grew…

Tequila, gin and rum have been the most purchased spirits from retailer Waitrose since the UK went into lockdown due to the pandemic. According to a new report from British department store John Lewis and…