Spirits continued to drive the growth of US off-trade alcohol sales in the week ending 25 April, boosted by ready-to-drink (RTD) cocktails and the consistent rise of Tequila, according to Nielsen’s latest figures. For the seven-day…
Non-alcoholic ‘spirits’ brand Ritual Zero Proof has expanded its portfolio with the launch of a booze-free ‘Tequila’. Ritual Tequila Alternative is said to be the first of its kind and joins the brand’s Ritual Zero…
Tequila brand Jose Cuervo has expanded its Tradicional portfolio with the addition of an añejo expression that was finished in Irish single malt whiskey barrels. Made from 100% Blue Weber agave, Jose Cuervo Tradicional Añejo…
Off-trade spirits sales in the US grew 33% in the week to 4 April 2020 led by ready-to-drink (RTD) products and Tequila, according to Nielsen data. The latest figures from Nielsen showed that off-trade total…
Cincoro Tequila, part-owned by former basketball star Michael Jordan, is donating 30% of online sales to the United States Bartenders’ Guild (USBG) to support on-trade members affected by coronavirus. In September 2019, Jordan partnered with Jeanie…
The agave plant is known for being the base ingredient of Tequila, but now scientists have found it could be used as an environmentally friendly solution to Australia’s transport fuel shortage and hand sanitiser production. …
Bacardi-owned Patrón has teamed up with Harvey Nichols to create a limited edition single cask añejo Tequila, available exclusively from the luxury department store’s website. The new bottling is the first single cask expression from…
Tequila brand Cazcabel has added a coconut-flavoured variant to its range in a bid to attract new consumers to the category. Cazcabel Coconut launched following the “huge success” of the brand’s coffee and honey flavours.…
Amber Beverage Group-owned Rooster Rojo Tequila has renewed its sponsorship of the J2-Racing motorsports endurance team for a fourth year. As part of the renewed deal, the team’s Mercedes-AMG GT3 has had a “dynamic re-design”ahead…
Bogart’s Gin producer Rokit Drinks said sponsoring the Williams Formula One team has “opened doors” for the firm, and allowed it to create and acquire new companies. Founded by Jonathan Kendrick and Patrón Tequila co-founder…
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