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Mexican drinks group Becle, the maker of Jose Cuervo, saw its year-to-date net sales increase by 12.5%, driven by the double-digit growth of super-premium Tequila. In the nine months to 30 September 2019, net sales…

Bacardi-owned Patrón Tequila is rolling out a month-long initiative to mark Mexican holiday Day of the Dead on 2 November, which will see the brand take over more than 200 UK venues. To celebrate Day…

Chicago-based distillery Few Spirits has partnered with American rock band Alice in Chains on a new Bourbon finished in ex-Tequila barrels, called All Secrets Known. Few spirits master distiller Paul Hletko collaborated with Jerry Cantrell,…

Bacardi-owned Patrón has opened its Francisco Alcaraz Barrel Room, which has increased storage capacity to more than 20,000 barrels. The Francisco Alcaraz Barrel Room at the Hacienda Patrón in Jalisco, Mexico, will allow the brand…

Nick Jonas’s new Villa One Tequila will launch in the UK through distributor Cellar Trends next year. Ultra-premium brand Villa One, first unveiled last month, has been created as part of a partnership between pop…

Tequila brand Satryna, which is based on a 60-year-old recipe passed down through three generations, made its UK debut this week. Launched by Nitzan Marrun, maestra tequilera mireida cortes from the Newton distillery, Satryna Tequila…

Bacardi-owned Patrón Tequila has released its oldest bottling to date: Patrón Extra Añejo 10 Años. The limited edition Tequila was aged in a blend of American oak and hybrid American and French Limousin barrels. …

London-based beverage distributor Gravity Drinks has released a new Tequila range in the UK, called Mucha Liga. The Mucha Liga Tequila collection comprises three expressions: blanco, reposado and añejo. The range was inspired by…

Portland-based Eastside Distilling has acquired Azuñia Tequila from Intersect Beverage in a deal worth approximately US$14.7 million. Azuñia Tequila produces its Blanco Organic Tequila, Reposado Organic Tequila, Añejo Tequila, and Azuñia Black Tequila from 100%…

Former basketball star Michael Jordan has partnered with fellow sports entrepreneurs to launch Cincoro Tequila. Jordan partnered with Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, and Emilia Fazzalari and…