It’s an exciting time for the Tequila category as key investments take effect and celebrity endorsements create a buzz. We present the brands at the top of the volume ladder.
According to Euromonitor figures, Tequila and mezcal combined made an enormous leap in volumes to reach 36.8 million cases in 2018 – a 6.6% spike on 2017.
Tequila was thrust into the spotlight in 2018 with billion-dollar acquisitions, celebrity launches and agave shortages.
In the last 12 months, there have been a variety of innovative launches while celebrities such as Sex and City’s Chris Noth, pop star Rita Ora and actor Charlie Sheen have entered the category.
One of the biggest spirits groups in the world, Pernod Ricard, is also seeking to enter the million-case Tequila contingent with its Altos Tequila brand.
Looking across the brands on our best-selling list, eyes will be Hornitos and Don Julio to see if they can continue to record positive growth in the years to come.
Following our recently published Brand Champions 2019 report – an analysis of the spirits brands selling more than one-million cases annually – we run through the world’s best-selling Tequila brands on the market today.
Click through the following pages to discover the top six best-selling Tequila brands, listed in order of their nine-litre case sales.
Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2019.
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