1. Jose Cuervo

2018: 6.7m
2017: 6.7m
% change: -0.3%

Place last year: 1

Miles ahead of any other Tequila brand is Becle-owned Jose Cuervo, which witnessed a slight dip of 0.3% to 6.7m.

Mexican drinks group Becle reported a net sales increase of 8.5% in 2018, led by the growing popularity of super-premium Tequila across all regions. Jose Cuervo Tequila represented 34.1% of total net sales for 2018, with value sales up 1% compared to 2017.

In the UK, the brand capitalised on National Margarita Day last year with the appointment of a ‘salt sommelier’.

In June this year, Jose Cuervo launched a new multi-year, multi-million-dollar campaign to celebrate the brand’s 250-year history, called Father of Tequila.
Source: Spirits Business Tequila