5. El Jimador

2018: 1.3m
2017: 1.2m
% change: 8.8%

Place last year: 5

Maintaining its fifth place is Brown-Forman’s El Jimador Tequila, which grew 8.8% to 1.3m cases last year.

In Brown-Forman’s first nine months of fiscal 2019, El Jimador grew net sales by 15%, propelled by volume growth and higher prices in the US, as well as “strong takeaway trends” in Mexico after repositioning the brand in the premium space.

In June last year, El Jimador partnered with near field communications specialist Thinfilm to create a range of ‘smart bottles’ for football fans.